Strategy first.
Then the means to run it yourself.
LinkedIn is where professional reputations are built. For founders and executives, the people in your network are the ones most likely to hire you, refer you, invest in you, or come to you as the voice worth listening to. That makes your presence there worth building deliberately. With an ever changing algorithm, the investment into your LinkedIn identity is based on a structure of consistent compounding.
AI slop has flooded the platform with content that's quick to produce and instantly forgettable. That's where your strategy meets opportunity. When most posts are noise, the people who take the time to define what they actually stand for, and say it consistently, stand out more than ever and see that presence compound over time.
The LinkedIn Personal Branding Playbook is a one-to-one strategy session with Marketing expert Margaret Sherer. Together we define who you're really speaking to, what you want your presence to achieve, and the content themes that are both true to your goals and authentic to your voice. You leave with a complete strategy, a voice book that captures how you actually sound, and everything you need to put it into action, including a guide to build your own AI tool to help you execute if that's how you'd like to work.
This is not a service that posts for you. It gives you the strategy and the means to run it yourself or your team to run for you, so your presence keeps building long after our session ends.
“Margaret has a rare ability to cut through the noise and deliver focused strategy. In one session, she recognised clear positioning, the right audience, and content pillars aligned to my personal branding goals. In 2025, Margaret and the team at Cittadina grew my following by 30% and helped me hit a new landmark of 25,000 followers. I'd highly recommend her to anyone looking to build and compound their online presence.”
Maya Moufarek | LinkedIn Top Voice
this is for you, if:
You're a founder or executive building a serious, lasting professional presence
You see LinkedIn as a long-term investment, not a quick win
You want to own your strategy and run it on your own terms, rather than rent an agency indefinitely
You value expert strategic thinking over automated shortcuts
You're ready to show up consistently; that's where the results come from
It's probably not for you, if:
You want someone to write and post your content for you, forever without setting a strategy first.
You're looking for overnight spikes or viral hacks
You'd rather not be involved in your own presence at all (though we can work with your team to help them implement the strategy on your behalf)
Step 1
Before We Meet
You complete a short brief so we arrive ready to work: a sense of your audience, your goals, and what you want your presence to do for you. Can take fifteen minutes to an hour. You can ask questions beforehand to make sure all is aligned.
Step 2
The Session
A focused one-to-one working session (up to three hours) built on Margaret's 20+ years of marketing strategy. We define your audience, your goals, and the content pillars and themes that fit both, and capture your voice: how you actually speak, so anything created in your name rings true. This is your opportunity to ask questions, interrogate your aims and collaborate with an astute strategist and preeminent cheerleader.
Step 3
Your Playbook
Afterwards you receive your complete strategy: your audience defined, your content themes with sub-topics, an example post for every theme, and a suggested posting schedule. Plus your voice book, and a guide to build your own Claude skill so you, or your team, can keep producing on-strategy content, consistently, on your own terms.
Optional Execution Support
Once you receive your Playbook, you are ready to execute. However, if you are looking for a bit more support, Cittadina can support you through this optional add-ons.
Hands On Mentoring:
Weekly Meetings with Margaret for three months. Discuss your strategy and any other support you might need to take the playbook and actually get going if you or your team feels stuck. Available to send through emails to ask additional questions or brainstorm further. Ideal for those who may need help turning ideas into action or simply prefer to collaborate within the process.
Get Going Mentoring:
Weekly meeting with Margaret for one month, then every other week for two months. Turn your strategy into action but have an ‘expert help desk’ to support you. Ideal for those that know they can get going but may need the support or accountability as the programme goes live to check in with an expert.
Creative Templates:
A suite of branded templates built in your Canva account, ready for you to update copy, but uniform in brand you. Suites range from 5-8 templates and vary in formats ideal for LinkedIn.
Step 4
Your journey, and how far we walk it with you.
"Margaret combines strategic clarity with real practicality. She brought a calm, strategic lens that transformed what I already knew into something structured, focused and truly actionable, helping me step back, define my audience, and translate that into clear content themes and a framework I can implement immediately. Her guidance on using Claude to distill conversations into meaningful thought leadership is gold dust; I can already see how it will elevate both my consistency and depth."
Emma Osborne Gannon
What you walk away with:
A one-to-one strategy session with Margaret Sherer
A complete content strategy document covering audience, content themes, example posts, and a posting schedule
A voice book that captures your voice and informs how to write like you would
A guide to build your own AI tool to help you execute, ongoing
A short and current, plain-English briefing on what's working on LinkedIn right now
Optional ongoing support and add-ons are available for when you're putting it into action.
With 20+ years in marketing—spanning big tech and entrepreneurship—Margaret Sherer brings deep expertise in scaling businesses. After a corporate career at Microsoft and Google and earning an MBA from Cranfield, she launched Cittadina Marketing in 2017, a one-stop shop for digital marketing that helps businesses evolve from scrappy to strategic.
Margaret has worked with hundreds of companies, guiding startups from Seed to Series C, helping them scale through focused, holistic marketing strategies. As a Fractional CMO, she creates strategic Go To Market plans and builds scalable marketing infrastructure, aligning strategy with business objectives through achievable, results-driven programmes. From LinkedIn Lives to automated email nurture flows, analytics frameworks to content strategies, she has executed high-impact campaigns that drive real growth.
Beyond consulting, Margaret served as an advisor and educator, sitting on Advisory Boards for the University of Westminster and the University of Surrey and mentoring startups like Littledata. She has guest lectured at Cranfield, Westminster, and Greenwich and co-hosts the hit marketing podcast, The Margeteers. She currently sits on the Advisory Board of Build Circle.
Margaret understands the growing pains of fast-growth companies and the psychology of first-time founders and serial entrepreneurs. She takes that knowledge and transforms it into a unique Go To Market strategy for each company to support their business and personal objectives. Moreover, she wants you to win, and is able to cut through quickly to the direct line to success.
Get in touch today to get started with strategy and intention.
Ready to build a presence that lasts?
Tell us a little about you and what you're building. We'll be in touch to see if it's a fit.
Frequently Asked Questions
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Everything. Your strategy, your voice book, and the guide to build your own tool. It's yours to keep and run. Nothing is locked behind a subscription to us.
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Yes. Many leaders set the direction and have someone on their team handle execution. The strategy and the guide are written to be handed over to whoever runs it.
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You can, and you'll get content. What you won't get is the strategy underneath it: who you're really speaking to, what you should be known for, how it all fits together. That thinking is the hard part, and it's what makes the AI worth using.
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About an hour beforehand, the session itself, and a couple of hours to set up your tool the first time, after which it's reusable indefinitely. Ongoing, it's whatever cadence suits you. The upfront investment is what saves you time later.
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That's exactly what the voice book is for. We capture how you genuinely speak: your phrasing, your rhythm, the things only you say, so anything produced in your name reads as you rather than as generic AI.
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This is an organic approach, and organic compounds. You won't see an overnight spike. You'll see a presence that builds steadily and durably, the kind still paying off years from now. Consistency is what gets you there.
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No, and that's deliberate. We give you the strategy, the voice, and the means to execute, so your presence is genuinely yours. Fully done-for-you content is a different kind of service.
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Yes! There are two different packages available post workshop to support you.
‘Hands On’ is a weekly meeting for three months to go over your content, tech progress or other questions you might have as well as availability over email to answer questions.
‘Get Going’ is a weekly meeting for one month, followed by a meeting every two weeks to assist you in your new strategic direction. We discuss your progress to date, answer any questions you might have on strategy or implementation and support over email to answer your questions.
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Yes! We can build one off branded templates in your Canva account ready to go so you can focus on the content and not worry about the design direction. A suite of templates typically includes 5-8 templates in various formats.
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While this package is meant to help enable you or your team to build your LinkedIn presence alone, let’s talk. We are a strategic growth agency always keen to help clients reach their next level of success whether on LinkedIn or their Go To Market strategy. Fill in the form and we can go from there.
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We hope so. We work with companies and individuals ready to grow in a variety of ways. Get in touch on the form above and we can assess how we might be able to collaborate and support you or your business.