Strategy first.
Then the means to run it yourself.
LinkedIn is where professional reputations are built. For founders and executives, the people in your network are the ones most likely to hire you, refer you, invest in you, or come to you as the voice worth listening to. That makes your presence there worth building deliberately.
AI has flooded the platform with content that's quick to produce and instantly forgettable. That's the opportunity. When most posts are noise, the people who take the time to define what they actually stand for, and say it consistently, stand out more than ever.
The LinkedIn Personal Branding Playbook is a one-to-one strategy session with Margaret Sherer. Together we define who you're really speaking to, what you want your presence to achieve, and the content themes that are both true to your goals and authentic to your voice. You leave with a complete strategy, a voice book that captures how you actually sound, and everything you need to put it into action, including a guide to build your own AI tool to help you execute if that's how you'd like to work.
This is not a service that posts for you. It gives you the strategy and the means to run it yourself, so your presence keeps building long after our session ends.
“Margaret has a rare ability to cut through the noise and deliver focused strategy. In one session, she recognised clear positioning, the right audience, and content pillars aligned to my personal branding goals. In 2025, Margaret and the team at Cittadina grew my following by 30% and helped me hit a new landmark of 25,000 followers. I'd highly recommend her to anyone looking to build and compound their online presence.”
Maya Moufarek | LinkedIn Top Voice
this is for you, if:
You're a founder or executive building a serious, lasting professional presence
You see LinkedIn as a long-term investment, not a quick win
You want to own your strategy and run it on your own terms, rather than rent an agency indefinitely
You value expert strategic thinking over automated shortcuts
You're ready to show up consistently; that's where the results come from
It's probably not for you, if:
You want someone to write and post your content for you, forever. That's a done-for-you retainer, a different service
You're looking for overnight spikes or viral hacks
You'd rather not be involved in your own presence at all
Step 1
Before We Meet
You complete a short brief so we arrive ready to work: a sense of your audience, your goals, and what you want your presence to do for you. About an hour of thinking, not homework.
Step 2
The Session
A focused one-to-one working session (around three hours) built on Margaret's 18+ years of marketing strategy. We define your audience, your goals, and the content themes that fit both, and capture your voice: how you actually speak, so anything created in your name rings true. It's the strategic thinking that's hard to do alone, made tangible.
Step 3
Your Playbook
Afterwards you receive your complete strategy: your audience defined, your content themes with sub-topics, an example post for every theme, and a suggested posting schedule. Plus your voice book, and a guide to build your own Claude skill so you, or your team, can keep producing on-strategy content, consistently, on your own terms.
What you walk away with:
A one-to-one strategy session with Margaret Sherer
A complete content strategy document covering audience, content themes, example posts, and a posting schedule
A voice book capturing how you genuinely sound
A guide to build your own AI tool to help you execute, ongoingly
A current, plain-English briefing on what's working on LinkedIn right now
Optional ongoing support and add-ons are available for when you're putting it into action.
With 18+ years in marketing—spanning big tech and entrepreneurship—Margaret Sherer brings deep expertise in scaling businesses. After a corporate career at Microsoft and Google and earning an MBA from Cranfield, she launched Cittadina Marketing in 2015, a one-stop shop for digital marketing that helps businesses evolve from scrappy to strategic.
Margaret has worked with hundreds of companies, guiding startups from Seed to Series C, helping them scale through focused, holistic marketing strategies. As a Fractional CMO, she builds scalable marketing infrastructure, aligning strategy with business objectives through achievable, results-driven programmes. From LinkedIn Lives to automated email nurture flows, analytics frameworks to content strategies, she has executed high-impact campaigns that drive real growth.
Beyond consulting, Margaret served as an advisor and educator, sitting on Advisory Boards for the University of Westminster and the University of Surrey and mentoring startups like Littledata. She has guest lectured at Cranfield, Westminster, and Greenwich and co-hosts the hit marketing podcast, The Margeteers.
Margaret understands the growing pains of fast-growth companies and the psychology of first-time founders and serial entrepreneurs. Get in touch today to get started with a meaningful marketing leader.
Ready to build a presence that lasts?
Tell us a little about you and what you're building. We'll be in touch to see if it's a fit.